There is seismic change going on in the baseball community, and the tremors that come from this change are affecting the entire media ecosystem. I came across this article (see link below) that really stopped me in my tracks.
We believe the core value of digital advertising is the ability it affords clients to target consumers based on known behaviors. The key to a successful digital ad campaign requires an understanding of the client’s KPI’s as it relates to these known behaviors. As a campaign progresses, optimizing the incoming data in accordance with the client’s goals requires good communication and a skilled practitioner.
We are committed to a customized approach. We are not a digital ad mill! We manage all of our clients campaigns in-house. We don’t send your order to a centralized ad opts facility in another state or country to “manage” your campaign.
In the last 5 years, local media outlets have created their own digital ad solutions. They’ve hastily sprouted these digital ad services in response to the migration of consumers away from their legacy media channels and over to streaming services. The unfortunate result is a bevy of digital ad mill-like services in the market sold by biased linear media reps trying to sell digital ad services they don’t fully understand but are required to sell.
The end result for clients caught up in these digital ad mills are inconclusive, unrepeatable results with no actionable data. Our customized approach to digital advertising allows clients to side-step these digital ad mills, and delivers meaningful results.