Today, cookie tracking, devices ID’s and the emerging use of universal identifiers like email addresses gives us a better way to collect marketing intelligence about your potential customer. Thanks to our data partners, we gather large amounts of unbiased, pseudonymous data about your consumer in a short amount of time for a fraction of the cost.
But gathering accurate and timely data is only the first step in building a data-driven marketing strategy. Data is only useful if it becomes actionable. And here is where we shine! Our unique team of data analysts, media buyers and creative thinkers ingest this gathered intelligence, compare it against campaign key performance indicators, and then make the appropriate recommendations.